It was bitterly amusing to hear some of the euphemisms employed to counter the idea that Jannik Sinner, shouldn't even have ...

Whilst we have experienced an influx in sponsorships with top European clubs, betting brands have also been active in ...

Liverpool’s long-awaited return to Adidas is just weeks away from becoming official, but the club’s 2025/26 home kit has ...

Brendan Rodgers has revealed Kieran Tierney turned down major European interest to seal his emotional return to Celtic Park.

Nottingham Forest and Crystal Palace have unveiled new kits, joining the likes of Arsenal, Aston Villa, Manchester City and ...

Recent news revealed that Adobe is now the Premier League’s Official Creativity Partner, which will “seamlessly integrate” Adobe Express and its Firefly AI into the Premier League’s new website and ...

With the summer's tournaments rolling on and transfer rumors abound, it might feel like the new Premier League season is a ...

NewZNew - Bollywood and Sandalwood Actresses come together to unveil QPL 2.0 Logo: The Queens Premier League (QPL) unveiled ...

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

From Fantasy Premier League customisation to AI-driven news updates, the new partnership aims to revolutionise how fans interact with the game.

Still, we asked AI to do just that and some of the answers are incredible. Let's take a look at how AI described every single Premier League team with just one word. Going in alphabetical order, let's ...