For example, the high-end bottle of cologne or perfume your grandparents used may not do the trick anymore. Enter Lil Baby, teaming with Axe to introduce the new G.O.A.T. of fragrances.

Fragrance company Axe has built a grooming products empire ... begins with a montage of classic wartime images. A tank rolls through a devastated European city, an Asian dictator is flanked ...

Fragrance marketer Axe launched a new campaign, “The Fine Fragrance G.O.A.T.,” in partnership with award-winning rapper Lil Baby, according to details shared with Marketing Dive. The effort is meant ...