In business, you can use the power of three to define your audience, structure your pitch and clarify your product or service offering and sales strategy. One reason three-part messaging is ...

Lululemon is refreshing its “Power of Three” strategic plan to double its revenue and quadruple international revenue by 2026. CrowdStrike is riding high on cybersecurity tailwinds to ...

Sometimes, when I share the power of three with my executive clients, they worry that three might not be enough. One CEO recently told me, “I have ten reasons for this new strategy—I can’t ...