Which words are most effective in encouraging consumers to click on mobile push notifications? To find out, Leanplum examined more than 2.6 billion mobile push notifications sent by brands between ...

Why Is Word-Of-Mouth So Powerful? Consumers often reach out to ... And academic research has found that "seeded" marketing campaigns — those that leverage "seed agents or microinfluencers ...

This power word means to display something passionately, so it implies action and immediacy. If you are fervently pursuing a customer support issue or you are fervent about your marketing plan ...

This is, however, where The Machine stops and humans jump in, taking words and ... out of marketing to Millennial SBOs. Armed with this new knowledge, we can create more powerful messaging for ...

With all the newfangled technology out there, the commercial world has rediscovered the power of word-ofmouth marketing (WOMM). We think it's time libraries did too. Note that we're talking about not ...