AdExchanger learns how Publicis-owned agency Razorfish helps brands connect with their customers through meaningful media experiences.

What is new, said Abel, is how marketing departments react to the Gen AI information. At Delta, it is an informed reaction, ...

Popflex gets a Target boost and Golden Globes give stage to weight loss drugs—plus, why it was a bad week for H&R Block, REI ...

CMO talks about micro-influencers' reach and marrying marketing with customer experience to reach high-quality members ...

Podcasts are becoming increasingly popular, and those making them need help. If you’re looking for a side hustle, consider ...

On the latest episode of Campaign Middle East’s On The Record podcast, Mr Goodvertising: Thomas Kolster, Member on the International Advertising Association’s Sustainability Council, Author of The ...

As digital marketing has evolved over the last couple of decades, companies have used affiliate marketing to drive traffic to their websites and generate sales. This article will explore how affiliate ...

The way people navigate the internet is changing. Perplexity is a type of search generative experience, an AI-powered search ...

In this episode of the CMO Series Podcast, we explore the unique challenges and opportunities that arise when bringing ...

One Firefly, an award-winning marketing agency that caters to technology professionals in the residential and commercial custom integration markets, is proud to close out 2024 with a reflection on its ...