Niche podcasts serve as the prime setting for personalized ads. Now, brands can target audiences with precision. For example, a beauty brand selling skincare geared to older audiences may ...

A recent hourlong episode of Alex Cooper’s popular “Call Her Daddy” podcast, for example, included eight ads over four slots. The increasing commercial time per episode—known in the ...

For example, a beloved podcast host can have a big impact and influence on consumers. And this is an opportunity for brands to leverage that. A key to success with audio and podcast ads is ...

Under such contracts, the companies assume a wider audience from high-profile podcasts will translate into higher ad sales. For the podcasters, the deals are equally appealing, providing a ...

This unlocks a smarter, scalable way to plan and activate audience-first podcast campaigns without relying on personal ...