Founder at True Native Media. Sold 60k+ podcast host-read endorsement ads for brands and agencies. Host of The Podcast Advertising Playbook. As a business owner, you hope to insulate your company ...

Podcasts are getting stuffed with more commercials. Ads in the second quarter of this year took up an average of 10.9% of podcast run times, up from 7.9% in the second quarter of 2021, according ...

Podcast ad revenue in the US cracked $1 billion for the first time last year, due in large part to the rise of dynamic ad insertion (DAI). At $1.4 billion – up 72% from roughly $840 million in 2020 – ...

In this week’s free Hot Pod newsletter, reporter Ashley Carman catches up on the Spotify, SiriusXM, and ICM news we missed over the holidays and discusses her story on programmatic podcast ads.

In podcast advertising, there is a stronger understanding of who the audience is, ... Podcasts are a great example of why contextually relevant ads are a key component of advertising strategies.

Podcasts have always had challenges when it comes to the analytics behind distribution, consumption and conversion. For an industry projected to exceed $1 billion in ad spend in 2021, it’s ...

In 2020, Spotify revealed that it was testing an ad setup that would make promo codes and special URLs during podcast ads a thing of the past. Starting today, those in-app advertisements are ...

Inserting fresh ads into podcasts is challenging and time-consuming. An online article loads fresh ads every time a page loads. But in the podcasting world, readers download content and ads together, ...