In the end, I was super happy with the results and I’ve learned a lot about what it takes to achieve and maintain blonde hair color. Here are a few tips for going platinum from a newly minted ...

Going platinum blonde is time-consuming, so be prepared to sit. My fate arrived on a Saturday morning three weeks later. Behrent began by re-explaining her method. She would separate my hair and ...

Platinum blonde is one of the most high maintenance hair colours. It can be tough to keep your colour bright, icy, and cool-toned, and bleach can have a major impact on the condition of hair.

Blonde is always in style, but this season we’re leaving behind the caramel tones from 2016 and entering into a new, cooler trend. Think bright, white, platinum blonde - as seen on the Alexander ...