Yes. A quarter of the ad minutes that ran during the evening news in the first five months of this year were from pharmaceutical companies.

Pharmaceutical companies spend $6 billion each year on direct-to-consumer ads, with every dollar spent netting more than $4 ...

Whether Kennedy hands down a ban or one is passed on Capitol Hill, pharma marketing is set to undergo a significant ...

It's not every day that Health and Human Services Secretary Robert F. Kennedy Jr. and Independent Senators Bernie Sanders and ...

Consumers are now almost as likely to say they learn about new medications from advertisements on linear or connected TV as ...

Although there are almost 3x more pharma ad dollars spent in digital than invested in TV, consumers are much more likely to get information from TV ads. (Source: VAB analysis of MRI-Simmons) ...

The new policies could threaten a key source of revenue to advertising and media companies, as well as the U.S. pharmaceutical industry. Companies spent $10.8 billion in 2024 on direct-to-consumer ...

No Pharma Ads On TV? If That Happens, What's Next? - 02/04/2025 Emarketer estimates that pharma TV advertising represents 8% ($4.6 billion) of the $60 billion spent on TV advertising per year.

Drug ads have been ubiquitous on TV since the late 1990s and have spilled onto the internet and social media. The United States and New Zealand are the only countries that legally allow direct-to ...

RFK Jr. is not alone in his desire to ban pharmaceutical advertising. Last week, Senator Sanders of Vermont and Senator Angus King of Maine introduced a bill titled the “End Prescription Drug Ads Now ...

“No advertising for pharma,” Elon Musk wrote on X on Nov. 19 in response to a post alleging a correlation between the growth of pharmaceutical advertising and rising media bias.