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Whenever I attend beauty events, very few of the guests (media, bloggers, and content creators) wear lipstick these days, with most sporting gloss or oil on their lips. Lip Maxx, the newest lip ...

Hydrating lip balms are here to rescue your lips from their winter woes, keeping them soft and smooth all season long.

Want a lipstick that will last you through the back-to-back celebrations? We’ve rounded up the best new launches for this ...

Amazon has all the most popular serums, sunscreens, essences and more by the originators of the "glass skin" trend.

Dry, cracked lips can be a constant struggle, especially during harsh weather or long hours in air-conditioned environments.

Mae Layug, CEO of Get Ready With Me Cosmetics (GRWM Cosmetics) and a popular YouTuber, officially launched the brand’s latest ...

An ELLE editor says: “The best part of these tinted lip balms is how they help plump your lips while adding color. I love ...

Most natural looking: Milani Keep It Full Maxxx Balmshell Lip Plumping Balm Milani's Keep It Full Maxxx Balmshell Lip Plumping Balm was recently released in May 2022, so I was especially excited ...

Depending on your skin and facial-hair type, you can pick from cooling gels, soothing balms, and refreshing liquids that disinfect as well as hydrate, exfoliate, and tone skin — many of which ...

While lipstick is a staple in any makeup kit, the best tinted lip balm offers a more hydrating solution for flushed lips that sail through winter without a crack. “The best tinted lip balms ...

Many people opt for lip balms as their go-to remedy. However, given the extensive assortment of options out there, selecting the ideal one may seem rather overwhelming. In this write-up ...