L ogos for household brands become so ingrained in our brains that it’s hard to believe any detail about them can go unnoticed. And yet there are dozens of secret messages in company logos, and once ...

This innovation includes 5g of cane sugar, has 30 calories, and contains no artificial sweeteners. It delivers the classic ...

Coca-Cola plans to launch a version of its namesake soda this fall made with U.S. cane sugar. Coke with sugar will not ...

Soda giants Coca-Cola and Pepsi both announced new beverages this week. Here's what they are and when customers can get them.

PepsiCo has launched Pepsi Prebiotic Cola, which it described as the 'first significant innovation' in the traditional cola ...

No Pepsi, Coke. Warehouse retailer Costco is swapping out the Pepsi products in its food courts and bringing in Coca-Cola ...

PepsiCo, Purchase, N.Y., announced it will introduce Pepsi Prebiotic Cola, an evolution of cola created to reflect the tastes ...

Yet, for many global brands, attempts to reimagine their identity have met with swift public rejection, underlining the ...

These 7 brands, including Coca-Cola and Gap, tried to rebrand and failed spectacularly after intense public backlash.

These forgotten soft drinks—from Crystal Pepsi to Wintergreen soda—defined a generation, then vanished. Relive their fizzy ...

In a multi-year, cross-country dispute over distribution rights worth approximately $1 billion, Kirkland & Ellis secured a ...

Amazon Prime membership costs $9.99 per month, and comes with a 30-day free trial period. There’s also currently a limited time offer which brings the cost down to just $0.99 for the first three ...