After all, Hello Kitty, along with other cute characters such as Cinnamoroll and Kuromi, tend to be Sanrio’s stock in trade.

In line with its long-term strategy, DOMS is deepening its presence in the paper stationery segment with the acquisition of a 51 per cent stake in Siliguri-based Super Treads Private Limited.

Having found his feet within the retail juggernaut, he is ready to announce his plans for the global stationery brand. In an exclusive interview, Inside Retail sat down with Druce to learn about the ...