But Palmolive has a distant heritage in the U.S. as a shampoo brand in the early 20th century, and a far more recent heritage for many consumers of Latin, Asian or even European descent.

Palmolive Naturals Intensive Moisture Shampoo doesn’t just give you bouncy soft hair and is infused with 100% natural coconut cream extract. It has a new long-lasting fragrance that lasts 24 ...