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Brain scans reveal compulsive shopping activates the same reward pathways as drug addiction. Nearly one-third of people in some countries struggle with uncontrollable buying behaviors.
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Flat product photos, inconsistent sizing charts, and confusing return rules are just part of the problem. Overall, online clothes shopping is still an expensive guessing game.
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Over the past two decades, the way people shop has changed dramatically. Online searches used to be keyword-based, with customers formulating queries that perfectly matched the items they wanted.