OSU Web Logos ===== Ohio State’s particular model of brand architecture is known as “monolithic,” or a “branded house,” where the university’s logo is the primary identifier in all communications. The ...

The logo OSU President Ed Ray presented to students Monday features a beaver, the school’s mascot, perched atop a shield-like academic crest filled with symbols representing various aspects o… ...

OSU official Steve Clark says it was hard for people to distinguish OSU from other universities with the old three-letter logo. He says OSU plans to spend about $100,000 on a new marketing ...