From then on, the steady, reliable GIF has endured, due largely to its limited capacity for animation, despite competitors like the PNG (Portable Network Graphics) format. Not surprisingly ...

It offers an intimacy rarely found in traditional book reviewing. Which is not to say that GIFs can never be artful, because some are. They can be as lovely or profound as any other image and the ...

“It’s pronounced JIF, not GIF.” Just like the peanut butter. “The Oxford English Dictionary accepts both pronunciations,” Wilhite told The New York Times. “They are wrong. It is a soft ...