The American Athletic Conference, which includes the University of North Texas (and, formerly, SMU) is rebranding to the ...

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

American Athletic Conference logo is displayed before the championship NCAA college football game between Houston and Temple ...

The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 school year.

The American Athletic Conference, of which North Texas is a member, announced a rebrand on Monday morning ahead of its annual ...

Meteorologist Don Schwenneker counters conspiracy theories of weather manipulation, emphasizing the limited impact of ...

On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...

In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more ...

The Big 12 rejected a proposal from Memphis to join the league on Monday, leaving one of the American Athletic Conference's ...