Brand partnerships can be a great way to enhance how customers engage with loyalty programs, however, these partnerships ...

It’s war. Australia’s department stores have taken traded fashion clout to duke it out over customer loyalty schemes, and ...

Nordstrom’s Nordy Club is a standout example of a hybrid loyalty program, merging points-based rewards with loyalty tiers, then taking things one step further with their ‘Cardmember exclusives’ ...

Loyalty programs are a retention strategy that helps bring customers back to your business while building brand loyalty through rewards, referrals, and VIP programs. The sole purpose of a loyalty ...