Non-alcoholic Guinness could one day be more popular than its traditional counterpart, an executive at the brand’s parent company Diageo has said. Anna MacDonald, marketing director at the ...

Product expected to take up about 12% of all production at St James’s Gate in near future, Diageo Ireland said ...

Non-alcoholic beer is projected to grow by 8% this year, according to IWSR, making it the second-largest beer category ...

Major beer brands like Guinness, Budweiser and Heineken have rolled out non-alcoholic alternatives over the last five years.

Non-alcoholic Guinness sales have doubled in Europe amid surging demand from teetotal Gen Z drinkers. Guinness 0.0 now accounts for 3pc of all global Guinness sales after consumption doubled ...

This isn’t Guinness’s first foray into the NoLo market. Back in the 1980s, the drinks giant dipped its toe into the sobriety pool with Kaliber, a non-alcoholic beer so uninspiring it failed to ...

Guinness, Heineken, and Budweiser have all introduced zero-proof options within the last five years. Several brands with only non-alcoholic offerings have also sprung up recently. Athletic Brewing ...