Nivea has pulled a deodorant ad that declared "White Is Purity" after people called the slogan racist and after some hijacked the ad's online campaign with comments about white supremacy.

Skin care brand Nivea apologized and pulled an ad campaign this week after finding itself rubbing people the wrong way. An advertisement featuring the words “White is purity” received almost ...

Nivea has withdrawn an ad that was branded racist on social media and shared by right wing groups. The German skincare maker's ad for a deodorant included a picture of a woman and the slogan ...

You don't need to be a genius to figure out that putting the words "white" and "purity" together is problematic, what with white supremacy and all. Yet beauty brand Nivea slapped a "white is ...

German skincare brand Nivea has apologised and removed an advert that was deemed discriminatory. The advert for its invisible deodorant range said "white is purity" across an image of a woman.

Moisturiser brand Nivea has been criticised for an advert promising one of its products will lighten black skin. The advert is targeted at women in Africa, where skin lightening and bleaching is ...