LUBBOCK, Texas — Red Raider Outfitter is one store here in the Hub City that specializes in Texas Tech merchandise. Whenever ...

The Ohio State University Department of Athletics and Learfield's Ohio State Sports Properties have announced the formation ...

Georgia Tech turns the page with James Ramsey, an elite recruiter and offensive mastermind, stepping in as the program’s 13th ...

OKLAHOMA CITY (AP) — NiJaree Canady smiled broadly as she held up a gaudy championship belt with the Big 12 logo in the center. Texas Tech’s star pitcher had dominated the conference ...

Although his home state still doesn't allow high schoolers to engage in NIL deals ... up the announcement of his Gladiator logo being added to Texas Tech's football uniforms in October, making ...

Kansas City Chiefs quarterback and Texas Tech alum Patrick Mahomes hooked up the Red Raiders softball team with an exclusive ...

OKLAHOMA CITY (AP) — NiJaree Canady smiled broadly as she held up a gaudy championship belt with the Big 12 logo in the ... signed a $1 million NIL deal to head to Texas Tech — a massive ...

COLUMBUS — Ohio State is quickly adapting to the new reality in college sports after Friday’s landmark House vs. NCAA ...