Bronny James was seen rocking an exclusive pair of the Nike LeBron 20 while making his sophomore NBA Summer League appearance ...

Michael Jordan's Nike contract was a game-changer. LeBron James has weighed in on social issues. Who was a bigger influencer ...

Sonny Vaccaro looks back on his decision to leave Adidas after the company forced him to lie to LeBron James after a ...

LeBron James and Deion Sanders have teamed up with Nike for a special edition sneaker, merging the legacies of two of the ...

A case can be made for the mind-numbing career numbers LeBron James has put up. But Michael Jordan will always have the trump card: Six NBA Finals, six titles, six Finals MVPs.

Dr. Daughtry notes the KD18 is one of the best shoes you can try from Nike (which is saying something, given the brand’s ...

At 40 years old, LeBron James wants to win, and win now. If he and the Lakers agree to part ways, these teams could make ...

Let's take a "deep dive" into the best LeBron 21 colourways of all time, examining the sneakers' overall design and ...

Rising basketball star AJ Dybantsa was amazed during a recent segment with Next Gen Hoops on Instagram when ChatGPT compared him to a few NBA legends.

LeBron James has always had a knack for timing-on the court, with endorsements, and now, perhaps, with his future. The Los ...

Earlier this spring, Sanders and James partnered on the Nike LeBron 21 "Prime 96" colorway. Nike applied Sanders' primetime aesthetic to James' 21st signature basketball shoe. The shoe was a smash hit ...

CLEVELAND (AP) — Cavaliers president of basketball operations Koby Altman has signed a contract extension through the 2029-30 ...