Charlotte Hornets rookie Kon Knueppel has reportedly signed a multiyear shoe and apparel endorsement contract with Jordan ...

Noticed an uncanny amount of Adidas stripes while out and about recently? Maddy Mussen explores the city-wide takeover, and ...

In October 1984, after meeting at Nike's headquarters in Beaverton, Oregon, Nike signed Jordan to a five-year endorsement deal worth $500,000 annually. Warren Buffett once said, "If you don't find a ...

The Air Jordan 40 becomes the first sneaker in Nike history to combine full-length ZoomX foam with full Zoom Strobel technology to deliver unparalleled performance 🔥 https://t.co/vNtGgei0a8 ...

Nike’s strategic pivot back to sport and brand marketing is beginning to show positive signs as its running division returns to growth, but there’s still a long road ahead for the brand.

The rollout of Nike's collaboration with Kim Kardashian's shapewear brand Skims will miss its target to launch this spring because of production delays, according to a report.

40 years of Air Jordan "Sneakerheads" continue to line up for Nike's Air Jordans, the most successful basketball shoe in history. The first Air Jordan shoe – the iconic black and red with a Nike ...

As part of a reorganization, Amy Montagne will now lead the Nike brand, while 26-year veteran Heidi O’Neill is retiring.

New York Knicks forward OG Anunoby surprised basketball fans with his breakout performance and Skechers sneakers against the Boston Celtics.

According to the Swoosh, chief executive officer and president Elliott Hill and Heidi O’Neill, president of Consumer, Product, and Brand, have decided the O’Neill’s division will now be ...

Nike's Breaking4 initiative aims to regain market buzz Kipyegon to attempt sub-four-minute mile in Paris Nike faces competition from On and Hoka in innovation Nike said it is helping Kipyegon ...

The Arena Media Brands, LLC and respective content providers may receive compensation for some links to products and services on this website. The wait is over. Nike's newest signature basketball ...