Over the past few days, city officials have been plastering the basketball star all over the front of the 30-storey JW ...

Noticed an uncanny amount of Adidas stripes while out and about recently? Maddy Mussen explores the city-wide takeover, and ...

In October 1984, after meeting at Nike's headquarters in Beaverton, Oregon, Nike signed Jordan to a five-year endorsement deal worth $500,000 annually. Warren Buffett once said, "If you don't find a ...

“Nike basketball is the most recognizable brand in the world,” Pearl said. “All of our student-athletes and recruits recognize that and want to be a part of that.” ...

The first portion of the series showcased the G.T. line, including a formal unveiling of the G.T. Future, with the sneaker debuting this fall. There are also multiple G.T. Cut 1 retros coming along ...

Well hoopers, as my coach would always say, “It’s your time.” What a year it has been for the sneaker world. Whether you are ...

Nike’s strategic pivot back to sport and brand marketing is beginning to show positive signs as its running division returns to growth, but there’s still a long road ahead for the brand.

While Jordan continues to be a critical asset, NIKE’s long-term growth will depend on balancing its heritage with innovation. The Jordan brand alone cannot carry the full load forever.

Nike Q4 Earnings: Revenue Beat, EPS Beat, Headwinds Expected To Moderate Moving Forward, Company Playing 'Sport Offense' ...

As revenue falls 10%, Nike preps for $1B tariff hit At the same time, the brand is restructuring teams around key sports and touted “significant progress” on rightsizing its classic footwear ...