If you are looking for high-performance sportswear in India, athletes are increasingly choosing Under Armour. It is a leading athletic wear brand that has gained a reputation across the globe ...

UM baseball coach Tracy Smith hired a marketing agency to produce TikToks for his personal account. He says it's part of a broader NIL strategy.

Tennessee Basketball history was made Thursday night when Chaz Lanier and Jahmai Mashack were selected in the second round of ...

Florida State football added two players to its 2026 recruiting class over the weekend — the first being Luke Francis, a potential diamond in the rough from across the pond that will play for Coral ...

Under Armour is undergoing a strategic reset as it works to stabilize its brand and regain momentum in a highly competitive athletic apparel and footwear landscape.

Memphis Grizzlies star Ja Morant will have a third signature sneaker. Morant and Nike Basketball released a first look of the Nike Ja 3 on April 19. This will be Morant's third signature sneaker ...

The Badgers can discuss agreements with other apparel providers beside the one that has outfitted them since 2016.

While college basketball continues to trend more toward the transfer portal, more experienced rosters and international prospects, July is still the month for high school recruiting. The summer ...

Mannequins decked out in Dragon Skin body armor frame master sewer Sara Escobedo last week at North American Development Group’s warehouse west of Missoula. NADG chief executive officer Jules ...

"We hope there is a breakthrough in the next three weeks," the Southeast Asian nation's trade group for apparel, footwear and ...

Freshfields has landed its latest sports competition law mandate, representing the U.K.'s Super League Basketball in proceedings against U.K. basketball’s governing body.

Shelomi Sanders, daughter of NFL Hall of Famer Deion Sanders, shared a special package from Nike on her Instagram.