L'Objet founder and creative director Elad Yifrach explains how he built his brand and led his company through 20 years of ...

Coca-Cola’s Vitaminwater, however, is rewriting the rules with its bold new branding approach. The brand has introduced a striking updated logo that, at first glance, radiates simplicity and ...

Laura Gardner, owner of Local Style Potato Chips, set out to combine her love of potato chips and Chicago foods to make the ultimate snack.

It comes down to consistency and conviction. Cult brands don’t dilute themselves trying to appeal to everyone – they make ...

The Independents has acquired more than a dozen companies in the last two years. The result is a conglomerate that has never ...

For better or worse, in today’s world everyone is a brand, and you need to develop yours and get comfortable marketing it. A version of this article appeared in the May–June 2023 issue of ...

On a recent visit to Hong Kong with Carlyle and Co, the Korean designer, aesthete, perfumer, skincare entrepreneur and ...