L'Objet founder and creative director Elad Yifrach explains how he built his brand and led his company through 20 years of ...

Coca-Cola’s Vitaminwater, however, is rewriting the rules with its bold new branding approach. The brand has introduced a striking updated logo that, at first glance, radiates simplicity and ...

Laura Gardner, owner of Local Style Potato Chips, set out to combine her love of potato chips and Chicago foods to make the ultimate snack.