Rich Paul brings Klutch Athletics home in brand's first ads as the New Balance partnership finds community in Cleveland and ...

New Balance is scrambling to replace Emily Mackay and Heather MacLean after their sudden departures from the track and field ...

Cooper Flagg reportedly agreed to $28 million in NIL deals during his time at Duke, and that number only includes his New ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

The LPGA Board of Directors has officially elected Craig Kessler as its 10th Commissioner, marking a significant leadership ...

The price tag for power conference schools to compete in athletics at the highest level could be a lot higher than the $20-plus million a year they'd pay athletes under current terms of the ...

but one company is looking to change that with a controversial new event. On Wednesday, Enhanced Games announced that it plans to hold its first event next May in Las Vegas. Athletes will be ...

LAS VEGAS — (AP) — The Enhanced Games, a sports festival that bills itself as better than the Olympics because it allows athletes to benefit from using performance-enhancing drugs, will kick ...

From her jaw-dropping logo three-pointers to compelling passes-- she has become one of the most box offices athletes in America ... they unveiled a brand-new ad that showcased her logo three ...

We dug up major markdowns on sneakers from New Balance, On, Adidas, Saucony and even more must-have styles for summer, making this a great sale to grab a pair before tariffs affect prices.

Isidore Newman High School (La.) Class of 2027 athlete Hendrix Hill was invited to Irish Invasion – Notre Dame's annual summer camp – on June 6. The staff… Isidore Newman High School (La.) ...