Coco Gauff's father, Corey, handled the negotiations of her first mega deal with New Balance and the tennis sensation ...

Coco Gauff admits she didn’t know much when she signed her first deal with New Balance as it was her father Corey who ...

While Coco Gauff is vying for her first French Open win, sponsor New Balance has already prepped the tennis star's footwear ...

Coco Gauff is one of the most marketable athletes on the planet, but it was a decision made by her father when she was 14 ...

The tennis champion stepped out in New York wearing the collaborative sneaker she's helped bring to life ahead of its fall ...

It was announced in April that Gauff has partnered with New Balance and Miu Miu to showcase collaborative tennis apparel by ...

Coco Gauff won the second singles major of her career Saturday, capturing her first French Open title while wearing a custom ...

Coco Gauff is in celebration mode and looking great while at it. The 21-year-old tennis superstar made an appearance on The ...

New Balance launched a new marketing campaign celebrating Coco Gauff's second Grand Slam title at the 2025 French Open.

Ahead of Wimbledon, New Balance unveils both the Coco Delray and Gauff's signature Coco CG2 in a colorway inspired by the ...

Since winning the 2025 French Open, Coco Gauff has showcased her fashion style. Here is how fans can shop the tennis champion ...

Coco Gauff has become one of the biggest stars on New Balance's roster after signing a contract with the brand at the age of ...