College sports are cracking down on NIL deals with a new system called NIL Go, created by Deloitte. The goal is to stop booster-funded payments disguised as endorsement deals and ensure athletes are ...

College sports is entering a new era of revenue sharing following the house vs NCAA settlement. Here's how it could impact ...

Ward finds himself among young athletes that have created the fourth shift in this endorsement logic ... While companies like Reebok, Asics, New Balance, Brooks, and Puma would get in where ...

“This is what I like about them: they’re very selective,” he told The Athletic. “New Balance have big stars.” The endorsement market has for a long time been dominated by brands such as ...

Thanks to deals with New Balance, Head, UPS, Bose, Rolex, L’Oreal and more, Gauff has earned an estimated $21 million in endorsements—more than any other athlete on the Top 15 list ...

The top 15 athletes made a collective $221 million this year ... Gauff was also enriched by a dozen or so endorsement contracts, including New Balance, UPS, Head, Rolex and Bose. Second on the list ...

New Balance was the first athletic brand to sign an NBA player ... and you even had to rebuff an endorsement by neo-Nazis. What did you learn from that incident? Well, it was eight years ago ...

Pete Riley, who heads New Balance sports marketing for running ... Agents are typically compensated with 15 percent of an athlete’s endorsement deals, bonuses, and prize money from races.

Gauff has been involved in charity work while making fashion statements through brand endorsements ... Black beauty for a powerful new generation." Gauff and New Balance have released several ...

What that contract figure does not include is all the endorsement money that Ohtani ... NL MVP candidate Francisco Lindor is also a New Balance athlete and he has a signature line that includes ...

Cooper Flagg has signed a shoe endorsement deal with New Balance ... Darius Garland and Aaron Nesmith are New Balance athletes. WNBA rookie Cameron Brink has also signed with the company.