Shohei Ohtani signed a historic 10-year, $700 million contract with the Los Angeles Dodgers in 2024. Despite surgery setbacks ...

Cincinnati Bengals star Trey Hendrickson is growing his brand beyond football—here’s a look at his endorsement deals.

College sports is entering a new era of revenue sharing following the house vs NCAA settlement. Here's how it could impact ...

While Coco Gauff is vying for her first French Open win, sponsor New Balance has already prepped the tennis star's footwear ...

Japanese baseball star Shohei Ohtani, is well-known throughout the world for his exceptional dual-threat skills as a strong ...

Coco Gauff brought style and precision to the tennis court on Monday in Melbourne for the 2025 Australian Open. The Grand Slam champion defeated fellow American and 2020 Australian Open champion ...

Before Cooper Flagg is likely taken as the NBA draft’s No. 1 overall pick, his apparel sponsor has created a holiday.

Shop editor-approved styles—including one of our picks for the best walking shoes— during this week's New Balance sale.

Next week, Stone Island’s take on the New Balance 272 hits stores. The 272 is a skate shoe that’s been in New Balance’s ...

Swimming Canada and Red Bull Canada this week announced a partnership that it says will “modernize athlete endorsement ...

New Balance is scrambling to replace Emily Mackay and Heather MacLean after their sudden departures from the track and field ...

New Balance has further expanded its apparel deal with Boston College to include the Eagles’ football program, marking the ...