While Coco Gauff is vying for her first French Open win, sponsor New Balance has already prepped the tennis star's footwear ...

“This is what I like about them: they’re very selective,” he told The Athletic. “New Balance have big stars.” The endorsement market has for a long time been dominated by brands such as ...

I’m so excited to join this family and help them grow the category with young athletes." New Balance, headquartered in Boston, kicked off the Flagg campaign with a photo of Flagg in a driveway ...

New Balance is scrambling to replace Emily Mackay and Heather MacLean after their sudden departures from the track and field ...

The deal is Flagg's first announced, high-profile endorsement. "I grew up wearing New Balance, and I appreciate ... them grow the category with young athletes." The advertisement is based around ...

New Balance has signed a major addition to its basketball roster. Duke freshman and potential No. 1 overall NBA draft pick Cooper Flagg has joined the brand with a shoe endorsement deal.