Warner Bros. Discovery will change the Max streamer name back to HBO Max on Wednesday morning.

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David French, a columnist for the NYT, suggested Democrats should embrace young male voters with affection, critiquing their $20 million plan to win back the key voting bloc.

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HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it will only spark confusion.

Advertisement arts entertainment TV Popular streamer Max to become HBO Max — again Move represents a rare do-over in corporate branding, experts say.

Warner Bros. Discovery gives up, re-renames streamer "HBO Max" WBD chalks the change up to "growth" and "momentum," rather than admitting a mistake.

Now, it will be HBO Max once more. Warner Bros. Discovery is renaming its streaming platform again starting this summer, restoring a name it ditched just two years ago.

Ironically, the HBO Max branding was intended to showcase its competitive global streaming ambitions. Now, WBD is changing the name back to emphasize the opposite — quality over quantity.

Ironically, the HBO Max branding was intended to showcase its competitive global streaming ambitions. Now, WBD is changing the name back to emphasize the opposite — quality over quantity.

HBO became HBO Max became Max. Now, it will be HBO Max once more. Stream NBC 5 for free, 24/7, wherever you are. Warner Bros. Discovery is renaming its streaming platform again starting this ...