In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more ...

The American Athletic Conference has announced a major rebrand that includes a new mascot. On Monday, the American Athletic Conference announced that its ...

The American Athletic Conference has rebranded as the American Conference and will have a live mascot, an eagle named "Soar," ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

The league heretofore known as the American Athletic Conference—which had desperately tried to sell itself as part of a ...

After the past few years of conference realignment and expansion, some leagues are barely recognizable. The American Athletic Conference is taking matters into its own hands to stand out among its ...