PrizePicks is tapping Klutch Sports as its strategic brand advisor, where the agency will advise PrizePicks on talent strategy, brand development and relationship building in the sports and ...

With the NFL postseason set to get underway, the league has made a tweak to its branding of the postseason’s opening round. For the 2020 season, the NFL expanded its postseason, adding a wild ...

The Pittsburgh Steelers unveiled Monday the throwback uniforms they'll wear for a Week 8 matchup with the Green Bay Packers ...

Jaime Weston. For the past 12 years, Weston, vice president of Brand & Creative, has spearheaded team-design overhauls, campaign rollouts, and product launches for the NFL.

The National Football League (NFL) has signed a partnership with Brand USA, the official destination marketing organization for the United States.

The NFL is scrambling for good-news daylight like a frantic quarterback, but as a brand, America’s game appears indestructible, experts agree.

The NFL wants America and the world to know: This is football country.. The sports league and media juggernaut launched a new brand campaign Friday, one designed to celebrate and unify around the ...

President Donald Trump is once again inserting himself into the NFL conversation—and this time, he’s threatening to block a major stadium deal if the Washington Commanders don’t change their name back ...

The NFL’s Infatuation With Taylor Swift Is the Perfect Example of the 1 Thing a Brand Should Never Do. The NFL got lost in the bright light of pop’s biggest superstar.

By Staff In today's quickly changing college football world, there is one certainty: NIL (Name, Image and Likeness) contracts have radically revolutionized players' off-the-field behaviors.

Prescott is the new headliner of the Jordan Brand NFL roster, but the 18-man group isn’t short on prominence. It includes All-Pro players such as Jamal Adams, Michael Thomas, Tyrann Mathieu ...