The American Athletic Conference is rebranding to a new name and has added a new mascot as well before the 2025 football season.

In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

The university unveiled a new strategic plan, outlining five overarching goals to guide changes over the next five years.