News

American Conference Unveils 'Soar the Eagle' Mascot, Logo, Video in Rebrand from AAC
The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.
AAC changes name to 'American Conference,' introduces mascot Soar as part of rebranding intiative
In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more ...
WNCT on MSN1h
AAC unveils new name, slogan for the conference
East Carolina Athletics has been a member of the AAC since 2014, after leaving Conference USA. Since it’s inception, AAC has stood for the “American Athletic Conference,” but a recent rebrand ...
American Athletic Conference introduces ‘first-ever ambassador’ as part of rebrand
The American Athletic Conference is rebranding to a new name and has added a new mascot as well before the 2025 football season.
Times Herald-Record on MSN2h
American Conference rebrands, adds league mascot ahead of 2025-26 football season
The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 school year.