Converse honored Shai Gilgeous-Alexander with gold sneakers and new commercials after winning the 2025 NBA Finals MVP.

Devin Booker’s signature Nike shoe didn’t come easy—here’s why it took years for the Suns star to get his own sneaker line.

Heat Fans Celebrate the Legend of Mike Miller’s Lost Shoe originally appeared on Athlon Sports.

The NBA Finals has highlighted the vibrant sneaker culture in Oklahoma City, with players and fans showcasing unique and ...

Michael Jordan said he promised Adidas he'd sign if they matched or exceeded Nike's offer: "They couldn't even come close" ...

NBA.com Staff From Kia MVP to Kia Most Improved Player, the NBA on TNT crew breaks down their picks for all the 2024-25 NBA Awards. • Download the NBA App > Winner: Shai Gilgeous-Alexander ...

Themba Zwane leads Mamelodi Sundowns to the FIFA Club World Cup, showcasing their signature "Shoe Shine and Piano" style on ...

It was during the 2024 NBA All-Star Weekend that the biggest names in sneakers, Nike, Adidas, Under Armour, and Puma, all lined up near a hotel lobby in Indianapolis with one goal in mind. The post ...