The league reveals the schedule along with all other details of the newly branded Emirates NBA Cup for 2024.

During West’s lifetime, the NBA didn’t acknowledge it was his silhouette on the iconic logo. Branding legend Alan Siegel verified it Wednesday to MarketWatch.

sports Mavericks NBA announces new logo, sponsor, dates for 2024 in-season tournament The Emirates NBA Cup semifinals and championship game will return to Las Vegas in December.

NBA unveils new logo and game dates for Emirates NBA Cup 2024 Second Emirates NBA Cup tips off with Group Play games from Nov. 12 through Dec. 3; Semifinals (Dec. 14) and Championship (Dec. 17) in ...

Game 1 of the NBA Finals was cinematic — an underdog pulling off a massive comeback was capped off by yet another game winner from the NBA’s ‘most overrated’ player. The NBA Finals ...

Taking inspiration from the legendary band's iconic skull graphic, the collab celebrates and reimagines every NBA team logo with a retro rock ‘n' roll makeover. With all the many, many sneaker ...

The NBA Finals has recently received more criticism for going away from the large, on-court logo for the title series that featured the Larry O’Brien Trophy.

The Los Angeles Clippers announced a rebranding, introducing new logos and uniforms Monday ahead of their move to the Intuit Dome in 2025.

Jerry West, "The Logo," died on Wednesday. For over 50 years, West's silhouette has been the defining image of the NBA, but the story behind the clean red, white and blue logo we all know is a lot ...

The high-scoring Hall of Famer, whose silhouette is used for the NBA logo, died Wednesday morning, the Los Angeles Clippers announced. He was 86.

Jerry West is an absolute NBA legend, from his accomplishments as a player (he's one of the all-time greatest point guards) to what he did as the member of a bunch of front offices -- he helped ...

Feastables, the snack company owned by MrBeast, is partnering with the Charlotte Hornets. The snack brand’s logo will appear on the NBA team’s jerseys for the 2023–2024 season.