The National Basketball Association (NBA) has extended its relationship with 2K with a "multiyear partnership." ...

“NBA 2K has engaged a new generation of basketball fans in an increasingly digital world,” said NBA Commissioner Adam Silver.

The NBA 2K game series has been one of the most innovative and top-selling sports games over the last decade plus. That ...

"NBA 2K has engaged a new generation of basketball fans in an increasingly digital world," NBA Commissioner Adam Silver said.

The video game publisher of the NBA 2K franchise will partner with the league on original content and competitive gaming via ...

The NBA and video game publisher Take-Two Interactive’s 2K (which publishes the “NBA 2K” franchise) renewed their ongoing ...

The NBA, video game giant Take-Two Interactive and the National Basketball Players Association have agreed in principle to a ...

The WNBA, the WNBPA, and 2K announced an agreement in principle for a multiyear partnership extension that will continue to ...

Two Interactive and the NBPA have agreed in principle to a multiyear extension of their partnership, continuing the NBA 2K ...

The NBA and WNBA agreed in principle to terms for a multi-year global partnership expansion with the 2K video game, the leagues announced on Friday. Also, 2K agreed in principle to terms to extend its ...

In addition to establishing NBA Take-Two Media, the league and video game publisher extended their multi-year licensing ...