Beauty influencers get to try a dime a dozen products - but you know what’s their MVP when it makes it to their travel pouch.

Huda Kattan, the creator behind the beauty brand Huda Beauty, loves ube cakes so much that she created a whole ube-inspired ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

It contains baobab seed oil for reducing lip lines, camellia seed oil for long-lasting hydration, and passion fruit seed oil for helping your lips retain moisture. And per the brand, over 95 percent ...

Cool Spice offers a muted neutral-brown shade of lip liner that is slightly softer than the Spice version.It is best suited for cool skin tones, and can be worn on its own, with a lip balm, gloss, or ...

First available exclusively in pop-up stores across the United States during the GRAND NATIONAL TOUR with Kendrick Lamar, SZA will debut the inaugural installment of her one-of-a-kind lip collection.

SZA has been secretly wearing products from her new lip collection Not Beauty since performing at the Super Bowl in February.

The singer's first lip line will be available exclusively in pop-up stores across the U.S. during her "Grand National Tour" ...

SZA has announced her beauty brand, Not Beauty, a lip collection that will feature lip glosses, ip stains, lip liners and lip ...

Clinique has been around for nearly 60 years, and the brand's dermatologist-tested skincare and makeup remain favorites among ...

SZA has rolled out her very own beauty brand called Not Beauty. The line will begin with a collection of lip gloss, which will roll out on the heels of her and Kendrick Lamar's Grand National Tour.

The Creme Shop and Sanrio's popular Hello Kitty and Friends release a new lip glaze collection in the U.S., teasing it as ...