The Power of Multi-Channel Marketing Automation in Modern Business. In the digital era, companies face the challenge of ...

For two decades, paid search has been the go-to channel for performance-driven marketers, thanks to its ability to target highly intent-driven users. Its simplicity and impact at the bottom-of-funnel ...

SAN FRANCISCO, April 9, 2025 /PRNewswire/ -- AdRoll, a leading marketing and advertising platform that helps business-to-consumer brands grow, today announced the launch of its Connected TV (CTV ...

You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process ...