Moxie, beloved by some and hated by others, has a wacky and wonderful history. The beverage was created in 1876 by Maine-born ...

Who invented Moxie? Frank Anicetti did not brew up the first batch of Moxie in the basement of his Kennebec Fruit Company store in Lisbon. ... 1920-29: Moxie outsells Coca-Cola nationally. . .

While it’s the official state soft drink of Maine, Moxie’s origins can actually be traced back to Lowell, Massachusetts, where Maine native Dr. Augustin Thompson invented “Moxie Nerve Food ...

Moxie was invented by Dr. Augustin Thompson, a Civil War veteran from Union, ... The drink outsold Coca-Cola in the 1920s and was a pioneer in using sports figures to advertise its product.

When it was created, Moxie was purported to have "many wild curative" qualities from its signature ingredient: gentian root.. Moxie, the state soft drink of Maine, was invented in 1885. Coca-Cola ...

There's Coke, there's Pepsi, and there's 7 Up … but in the state of Maine, the soft drink they celebrate is Moxie. It's a drink that actually outsold Coca-Cola nationally in the 1920s – and it ...

PORTLAND, MAINE — The Coca-Cola Co. has acquired the Moxie soda brand from Coca-Cola of Northern New England, ... Moxie Nerve Food was invented and patented in 1885, ...

Coca-Cola said in a statement Tuesday that Moxie will continue to be made in Londonderry, ... But it never really caught on outside of New England, according to Moxie’s official history.

Fans of Maine's state drink, a quirky soda called Moxie, are absorbing the news that it could be headed for the big time. This week, the Coca-Cola corporation announced it bought the rights to Moxie.

In 1920, when Moxie was in its heyday, the beverage actually outsold Coca-Cola. Of course, the beverage predates America’s favorite soda by about 10 years; Coca-Cola was invented in 1886 while ...