AMC Theaters is changing the way it charges for seats. America’s largest movie chain announced that the prices of a ticket will now be based on seat location, meaning seats in the front will be ...

AMC Theatres to price tickets based on seat location 00:16. You'll soon be able to choose to save or splurge on movie tickets at theaters operated by AMC Entertainment.

AMC Theatres is abandoning its “Sightline” pricing strategy, which charged different prices for seats in different locations within each theater.. First announced in February, AMC’s plan ...