Mystery Tackle Box, based in Chicago, has built a growing business out of sending subscribers fishing tackle for $15 to $25 a month. Revenue will top $11 million this year, up from $5 million a ...

By sharing his site with the community that had grown around his Facebook page, the first Mystery Tackle Box shipment went out to 441 people. Now, 55,000 anglers subscribe to the service and the ...

Mystery Tackle Box, which launched last week, is an online subscription service that sends customers 3-5 unique lures per month. Customers can sign up for month-to-month for $15 per, ...

When Mystery Tackle Box started in 2012, I thought it was another dumb-ass marketing stunt in fishing. But when I visited Catch Co. last month on West Randolph, I looked around the open office and ...