What would you do if your drink came with a surprise inside? Imagine this: You grab your favorite canned drink, pop it open, ...

These forgotten soft drinks—from Crystal Pepsi to Wintergreen soda—defined a generation, then vanished. Relive their fizzy ...

A holding company, linked to Hilton Schlosberg and Rodney Sacks, paid $19.2 million for the Rite Aid-owned brand and a ...

Richard Hall, chair of FoodBev Media, revisits the world’s top soft drinks brands a decade on, and uncovers a range of dramatic shifts in global brand power.

They have a really high cost to the body.” While once it was the likes of Monster and Red Bull which has 32mg caffeine per ...

This year’s State of the Industry report on energy drinks highlights that health and wellness trends continue to be factors ...

Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport.