What would you do if your drink came with a surprise inside? Imagine this: You grab your favorite canned drink, pop it open, ...

Back in 2023, a line of hard malt beverages based on popular Monster Energy flavors called “The Beast Unleashed” hit shelves for the first time. A year later, the family expanded with the “Nasty Beast ...

These forgotten soft drinks—from Crystal Pepsi to Wintergreen soda—defined a generation, then vanished. Relive their fizzy ...

Energy drinks are popular, but daily consumption raises health concerns. These beverages contain stimulants and sugar, offering benefits like improved alertness. However, studies link daily intake to ...

A holding company, linked to Hilton Schlosberg and Rodney Sacks, paid $19.2 million for the Rite Aid-owned brand and a ...

Richard Hall, chair of FoodBev Media, revisits the world’s top soft drinks brands a decade on, and uncovers a range of dramatic shifts in global brand power.

This year’s State of the Industry report on energy drinks highlights that health and wellness trends continue to be factors ...

Monster Beverage operates through various subsidiaries that develop and market energy drinks, craft beers, and flavored malt beverages. The company has established itself as a dominant force in ...

If current trends hold, Monster appears well-positioned to retain its edge and remain the top contender in the fast-growing energy drinks arena.

The $22 billion energy drink industry is tapping into the aesthetics of health and wellness to reach new demographics and continue its exponential growth.