A Microsoft television ad that debuted Sunday night is the beginning of a new campaign that aims to connect and boost the company's major retail products -- Windows, Office, Xbox and Windows Phone ...

Microsoft Advertising is retiring Target CPA and ROAS bid strategies for new campaigns, streamlining options while preserving ...

Microsoft is planning a new US$120 million advertising campaign aimed at redefining its public image. The campaign, which includes television, print, and Internet advertising, attempts to change ...

Microsoft Advertising Editor gets updated with recommendations and campaign-level targeting The new features are designed to help advertisers with bulk campaign management and optimize performance.

Microsoft has a bunch of new consumer-centric ad campaigns coming in 2010, timed to hit with a variety of new products that are slated to launch this year. Although Microsoft and its ad agency ...

Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates search globally, Microsoft’s ad platform has quietly built a significant ...

Microsoft Connections allows its users to create Mailchimp-like email ... Android and iOS, will offer the usual trappings of an email marketing campaign tool, including the ability to manage ...

Last month at Microsoft Advertising Elevate, Microsoft teased a soon-to-be-released hub that would enable advertisers to set up multi-channel campaigns, including the ability to launch and manage ...

Microsoft Advertising’s Shopping campaigns will roll out in new markets in Latin America over the coming weeks, the company announced Tuesday. In addition, Marketing with Purpose attributes will ...

Microsoft Advertising is rolling out 4 new capabilities to shopping campaign product groups: Filter, sort, and pivot product groups in a new list view Apply bulk changes faster ...

There's been a lot of discussion of the Microsoft and Apple ad campaigns of late, trying to understand which was doing better. From one view, Microsoft played into Apple's hands; and there's ...

How Microsoft Advertising is responding to changing consumer behaviours. Being integrated into Microsoft AI means that AI technology underpins all of MA’s products and services. For advertisers using ...