Performance lagging in Microsoft Ads? Navah Hopkins covers what’s going wrong, what’s working, and how to get your account in shape.

Microsoft Advertising’s new Audience campaign controls give you visibility into mobile app placements and let you exclude underperformers.

Britain's WPP named board member Cindy Rose as its new chief executive on Thursday, tasking the senior Microsoft executive ...

Microsoft Advertising is retiring Target CPA and ROAS bid strategies for new campaigns, streamlining options while preserving ...

Anteriad, a global leader in AI and data-driven, tech-enabled B2B marketing today announced that it has been named a winner ...

Apy’s initial session focused on general marketing principles, and it laid a foundation for the next day’s talk on AI and how ...

It can be difficult keeping track of the various comings and goings in the games industry, which is why we compile ...

Inducted into The Forbes CMO Hall of Fame in 2024, Treseder is CMO at Autodesk, and has been helping steward the American ...

Experts said that costs are too high in the US; that the US has lost its manufacturing capability; and that the US labor ...

To American business leaders who hoped that Donald Trump’s return to the White House would immediately usher in an era of unfettered deal-making, Andrew Ferguson seemed like a cold shower. In early ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...