In the context of marketing, the micro-environment describes the organization's relationship with competitors and the business aspects that control this relationship.

Micro-Influencers Will Gain Importance As Social Marketplaces Proliferate. There’s no question that the rise of social media micro-influencers has turned the online marketing environment upside ...

Following my column last week on the benefits of training your sales force to become micro marketers, a number of people called me enquiring what is micro marketing, as they never heard the term ...

Effective marketing incorporates macro and micro-marketing strategies, ... For example, how will your product impact the society at a cultural or environmental level?

Therefore, by targeting nano and micro-influencers, brands can tap into the power of influencer marketing and achieve their marketing goals more cost-effectively, authentically and impactfully.

By Rifqah Luzita Naidoo The trends of consumer culture have most certainly evolved since the late 1940s, where critics considered people as being given superficial morals through the mass media. On ...

Micro-moments marketing provides insights into customers’ psyche and their orientations. The sooner the company realizes the need for micro-moment marketing, the better the company becomes.

While the demand for micro-segmentation is solid and clear, the compute environment of the enterprise is constantly changing and still going to change: moving from traditional virtualization (circa ...

Micro-influencers are accessible to businesses of all shapes and sizes. When a brand doesn’t have the budget to work with a celebrity, it can still get the benefit of working with influencers ...

With companies looking to build meaningful relationships with longer-term customers before and after transaction, micro-influencers look set to become a permanent fixture of their communications ...