Marketing doesn't happen in a vacuum. Customers, resellers, the law and the economy all affect your business environment. What works in one circumstance is the kiss of death in another ...

In the context of marketing, the micro-environment describes the organization's relationship with competitors and the business aspects that control this relationship.

Micro-Influencers Will Gain Importance As Social Marketplaces Proliferate. There’s no question that the rise of social media micro-influencers has turned the online marketing environment upside ...

By Rifqah Luzita Naidoo The trends of consumer culture have most certainly evolved since the late 1940s, where critics considered people as being given superficial morals through the mass media. On ...

With companies looking to build meaningful relationships with longer-term customers before and after transaction, micro-influencers look set to become a permanent fixture of their communications ...

Here is my view of seven key benefits marketing agencies should take into account when considering engaging with micro-influencers. 1. Authenticity And Trust ...

Big brands are understanding the value in micro-influencer marketing and are building it into their strategy. Here are 5 real-world examples.

Viral Access develops a unique micro-influencers marketing model and strategy to help brands deliver their brand values. Today, Viral Access has the largest micro influencers database in Asia.